Minnows from a
currently manufactures the industry's only state-of-the-art 24 hour live bait
vending machine, developed and built solely for the merchandising of live
bait. With hundreds of machines serving fishermen across the United
States and Canada, this proven system consistently provides an outstanding
return on investment. It was first introduced at the 1995 American Sport
Fishing Association's Annual Expo in Las Vegas.
"The concept was received with an overwhelmingly
positive response from all areas of the sport fishing industry- live bait
wholesale and retail operators to tackle / sporting goods wholesale and retail
according to Jim Chico, vice
president-sales for VCI.
bait merchandisers lead the way in technology. Today, operators in the
live bait industry recognize the many advantages
of automatic merchandising. Operators view the new live bait merchandiser
as a vehicle to expand their business. After all, the concept captures
the three primary elements of successful automatic merchandising:
convenience, impulse and necessity. Clearly, fishermen can relate to
needing a reliable source for bait when bait and tackle shops are closed, since
much of the best fishing is done during late night and early morning hours.
is a Wittern Group company. Since 1931, the Wittern Group has been a
world leader in the design and manufacture of automatic merchandising
equipment. Based in Des Moines, IA, with more than 300,000 square feet of
manufacturing space, the company ships its vending equipment world wide.
Wittern Group Center for manufacturing and customer support,
Des Moines, Iowa
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